How To Repair A Car Just Survive

Like most industries, auto repair has its ebbs and flows throughout the year.

We often hear from auto repair shop owners that slow periods are inevitable. There are just sure times of the twelvemonth — the holidays, dorsum-to-school — when customers put automotive repair on the dorsum burner.

While the slow season tin fill any shop owner with a sense of dread, a well-crafted marketing campaign tin can assistance you lot can shorten the duration of these downturns and lessen the impact they have on your business.

Here are some auto repair marketing strategies to consider to not merely survive, but thrive during the slow season:

Stay active with your advertizing

Besides many store owners slash their marketing budgets when business slows, reasoning that it's an easy expense to cutting when times are tough.

But that approach often doesn't work. Information technology reduces your exposure to potential customers at a time when you need information technology nearly. By taking a break, y'all're giving competitors a chance to steal your market place share.

Although it's hard to exercise, y'all should really increase your marketing spending during the slow season. Advertise offers that will not only depict in customers immediately, but as well fill the pipeline for the future.

For example, consider a package of oil changes for a discounted toll that will requite customers an incentive to render.

Oil change packages are a dandy way to bring cash into your shop during the tiresome flavour.

Another adept option is to offering a "bonus" disbelieve that increases with larger purchases, like $25 off $100 in services or $50 off $250 in services. This approach provides motivation for customers who have been delaying large repairs because of toll concerns to choice up the telephone and schedule an appointment.

[Want ideas for machine repair marketing offers? Contact UpSwell for a free consultation .]

Promote your strengths

This is the time of year when it pays to remind customers about what separates you from the contest, so the adjacent time their car breaks down, your shop and services are top of mind.

These are your differentiators — call up of what makes your shop special and incorporate these unique attributes into all of your marketing materials.

Maybe you beat competing shops on price. Or maybe convenience is your big selling point — if you offering gratuitous client shuttles or rental cars, those are excellent perks to promote. Warranties, swell reviews, and specialized cognition are also powerful differentiators.

One time you have a list of differentiators you're proud of, make sure they're featured prominently on your website and in social media posts. Information technology's as well a good idea to create an email campaign to enhance awareness virtually your differentiators amid existing customers.

If you can't retrieve of whatever differentiators, at present might be the time to consider what you tin practice to distinguish your business from other shops in your surface area.

Become old-school with automotive directly mail service

Y'all might be hearing a lot about the power of digital marketing, but in some circumstances, an old-fashioned approach can capture more than attending.

Direct mail campaigns are back in fashion again, and for adept reason. When your email inbox is jam-packed with sales pitches, getting something delivered in your actual mailbox can experience special. Targeting your entrada toward people who recently moved to your area tin can exist especially effective.

Of course, you'll yet need to distinguish your business from the junk post well-nigh people receive. Ane good choice is to include a gift bill of fare that customers can redeem for a certain dollar corporeality in services. Another keen strategy is to parcel your offers along with maintenance tips or other "news" they tin can use. That way y'all can build your reputation as an good, non just another store trying to sell them something.

Conclusion

Keeping a consistent number of customers coming through the door is the key to success in whatsoever season, and information technology's even more than important during slow periods.

If y'all market consistently and strategically, y'all tin can build a steady stream of business and reduce the dull season from a major bump in the road to a small blip.

Since 2008, UpSwell has helped over five,000 independent-, franchise- and corporate-owned auto shops successfully grow their customer bases.

Ready to supercharge your marketing strategy? Contact us today!